23. Your Venture's Unfair Advantage

• Generate a list of all of the resources in your venture (produce a list of at least 10 resources that you already possess). This can include your human capital, social capital, financial capital, and capabilities. You may also discuss the organizational culture you intend to create (but, obviously, it's not a resource that you have, now.)
• Human Capital-Network of ranges and courses in Florida
• Social Capital
• Financial Capital (before investment)
• Experience working on golf course
• Experience of playing on multiple courses/ranges in Florida
• Human Capital-Network of potential investors
• Capabilities-City of Gainesville is constantly developing
• Human Capital-As a student in UF, I have many connections over student organizations and clubs.
• Social Capital-As a Korean, I could bring in the aspects of Korean golfing industry to U.S.
• Geographically, Gainesville is in Northern Florida, which allows for customers to be able to use the facility every day of every year.
• Human Capital
• Valuable-Extremely Valuable
• Rare-Not very rare, any golfer in Florida could easily establish such network
• Inimitable-
• Non-Substitutable-No other resources can substitute this one.
• Financial Capital
• Valuable-The money and financial capital won't be enough to sustain and start the business, so they're not very valuable
• Rare-Not rare
• Inimitable-Very Imitable
• Non-Substitutable-Substitutable
• Social Capital
• Valuable-Extremely Valuable
• Rare-Rare, in the sense that I've lived in more than 6 countries (which is what led to this resource)
• Inimitable-Not easily imitable
• Non-Substitutable-Extremely non-substitutable
• Capabilities
• Valuable-Currently not valuable, yet.
• Rare-Not rare
• Inimitable-Imitable
• Non-Substitutable-Substitutable
• My top resource is the human capital and my experiences working and playing in multiple golf courses and ranges in Florida, which gives me the advantage of knowing customers current satisfaction/dissatisfaction of the market overall.